Notes on building creator apps.
Essays on paywalls, retention, release QA, and running an app for an audience instead of just shipping one.
Build & Launch
What you need before Apple lets you sell a single subscription
The paywall isn't the first gate. Apple won't process a single subscription until your developer account, tax forms, and banking are set up — here's what to have ready.
·5 min read
Retention
Why creators lose subscribers in the first 30 days
Most first-month cancellations aren't a content problem. They're a silence problem — a subscriber who paid and then didn't hear from you has no reason to renew.
·5 min read
Product
Why small app updates stall
A small mobile change can create a full release job. OfficeOS helps creators move from request to tested update without managing the whole path.
·6 min read
Paywalls
Your first paywall test is riskier than it looks
A first-time subscription app faces App Store paywall rules an experienced team already knows. Here's what trips up creators launching their first paid app.
·5 min read