Running your app
Waitlist and launch
What goes live before the app does, and how the first subscribers arrive.
Apple review is slow and your audience is not. So we publish a waitlist page before the app exists, and your audience starts collecting while we build.
The page
We design and host a landing page for your app: what it is, what your audience gets, one email field. It goes live on a subdomain of officeos.co, something like yourname.officeos.co, until you have a domain of your own.
You get the link within days of handing over access, well before there is anything to install. Put it in your bio and start pointing at it.
Once you have your own domain, the same page moves across unchanged.
What happens to the signups
The waitlist runs on our infrastructure under our privacy policy, which means we are responsible for keeping that data safe and lawful. You can ask for an export at any time and we send it.
The people who sign up get told, at the moment they sign up, that OfficeOS processes their email to tell them when this app launches. That consent text is what governs what either of us can do with the list afterwards, so we keep it accurate rather than clever.
Your part
Within 30 days of the page going live, post about it at least three times on your main channel. Stories count. That is the commitment in the Creator Agreement, and it is the only thing we genuinely cannot do for you.
What works, in rough order:
- A story with the link and one sentence about what the app does
- A post that answers a question your audience already asks you constantly, ending with the link
- A mention in a video where the app solves the thing you are talking about
What does not work: one story, once, buried on a Tuesday.
Launch day
When the app clears Apple review, we email everyone on the waitlist with a download link and open their access. You post that it is live.
Launch week is usually the biggest revenue week of the first quarter, because the waitlist has been warming up for weeks. It is worth planning a real push rather than treating the app as something that quietly appears.
After launch
We keep operating the app: shipping changes, watching what converts, running offers and push campaigns, fixing what breaks. See requesting app changes for how to ask for something specific.