How the revenue share works

We take 40% of what your app earns. You keep 60%. There is no setup fee, no retainer and nothing owed in a month where the app earns nothing.

The rest of this page is the detail, because "40%" on its own leaves the important question open: 40% of what?

Two routes, two answers

Almost everyone who subscribes does it on your checkout page — the link in your bio, on a web page we build and host. That runs through Stripe, and it is the only revenue we take a share of.

Someone who instead finds the app in the App Store and subscribes inside it goes through Apple. We take nothing from those. Apple takes its 15–30%, the rest is yours, and we are not involved.

That split is deliberate. We only earn from the traffic you send us, which is the part we can actually help you convert.

What our 40% comes off

On the Stripe route: the card processing fee comes off first, and we take 40% of what is left. You keep 60%, paid into your own Stripe account.

Stripe's fee depends on the card — roughly 1.5% + €0.25 on a European card, more on international ones. It is small enough that it barely moves the number, which is the whole reason we push checkout to the web instead of through Apple.

On a €10 subscription paid on your checkout page:

• Stripe takes about €0.40 in processing.
• €9.60 is left.
• Our 40% of that is €3.84.
• €5.76 stays with you.

Refunds and chargebacks come out of the same pot, and you are the merchant of record, so VAT on the sale is yours to handle.

Compare that with the same €10 bought through Apple: Apple would take €3.00 before anyone else saw it. Keeping checkout on the web is worth more to you than our fee costs you.

How you get paid

Stripe Connect splits the payment at the moment it happens. Your 60% lands in your own Stripe account and our 40% comes to us automatically as a platform fee. There is no invoice to pay and no month-end reconciliation.

RevenueCat is what unlocks the subscriber's access in the app once Stripe confirms the payment, and it is also where you can see subscriptions, churn and revenue in one place.

If the split ever fails

Because Stripe takes our share at the moment of payment, there is nothing to chase and nothing to suspend in the normal case. If you ever route payments around the connected account, that revenue still counts and we would invoice for it — but that is a conversation, not a routine.

Why it is set up this way

You are the merchant of record for every sale. Your subscribers buy from you, the money lands in your Stripe account, and you handle VAT and refunds. Our 40% is a platform fee on top of that, taken by Stripe at the moment of payment.

That matters more than it sounds. If the money went through us first, we would be the seller, we would owe VAT in every country your subscribers live in, and a chargeback against your app would put our whole platform at risk. This way your business stays yours and ours stays ours.

The full terms are in the Creator Agreement.